A Genre Analysis of Food and Beverages Industry Menu

Authors

  • Aishah Amirah Zainal Abidin Kolej Universiti Islam Antarabangsa Selangor

DOI:

https://doi.org/10.53840/ejbl.v3i2.88

Keywords:

genre studies, genre analysis

Abstract

Genre studies have its reach in almost all of the written materials available either through printed copies or online publication. Studies of genre provided a glimpse of the structure and order in which the written or spoken text are constructed. The importance of genre studies and analysis of written or spoken materials through the lens of its genre cannot be understated. The study aimed at investigating the textual features that identify restaurant menus as a genre. From the analysis of moves/steps and lexico-grammar, five main communicative purposes of menu have been identified. These purposes are; to inform, impress, make a statement, suggest, and give a disclaimer. The study's findings can serve as a guide and reference to the people in the food and beverages industry and the field of genre studies.

References

Bhatia, V.K. (2004) World of Written Discourse. London and New York: Continuum.

Ellis, M. & Johnson, C.(1994). Teaching Business English. Oxford: OUP

Flowerdew, J. & Alina Wan (2010) The linguistic and the contextual in applied genre analysis: The case of the company audit report. English for Specific Purposes, 29, 78-93.

Khan, M.A. (1991) Concept of Foodservice Operations and Management, 2nd ed. New York: Van Nostrand Reinhold

Kreck, L..A. (1984) Menu: Analysis and Planning 2nd ed. New York: Van Nostrand Reinhold.

Lee, D.Y. (2001) Genres, Registers, Text Types, Domains, and Styles: Clarifying the Concepts and Navigating a Path through the BNC Jungle. Language Learning & Technology, vol 5, 3. pp 37-72.

Mooney, S. (1994) Planning and Designing the menu in Jones, P. & Merricks, P. (eds), The Management of Foodservice Operations, London: Cassell. Pp.17-24.

Suen, A (2009) Self-Representation of Five Stars Hotels: A Digital Genre Analysis of Hotel Homepages in Language for Professional Communication: Research, Practice and Training.

Bhatia V.K., Cheng, W, Du-Babcock, B & Lung, J. (Eds). Hong Kong: City University Hong Kong.

Swales, J.M. (2009) Worlds of Genre – Metaphors of Genre. In Bazerman, C, Bonini, A & Figueiredo, D. (Eds). Genre in a Changing World. USA: Parlor Press LLC.

Zwicky, A.D. & Zwicky, A.M. America's National Dish: The Style of Restaurant Menus in www.stanford.edu/~zwicky/ZwickyRestaurant.pdf.

Downloads

Published

2021-11-30

How to Cite

Zainal Abidin, A. A. (2021). A Genre Analysis of Food and Beverages Industry Menu. E-Jurnal Bahasa Dan Linguistik (e-JBL), 3(2), 104-114. https://doi.org/10.53840/ejbl.v3i2.88